Lawyer turned Brand Strategist and Copywriter, Anita is the Head of Brand of Lenny and is also the creator of Wordfetti, a human-centred word-ucation and brand DNA house that exist to help brands stand out through psychology and words.
As a serial entrepreneur and self-confessed word nerd who is deeply fascinated by how the choices of words can trigger different emotions in the reader, there is nothing that gets Anita more giddy than to be able to breathe life into brands through the power of words. At Lenny, Anita plays a behind the scenes role where she is responsible for customer experience, communications, marketing and brand.
In her spare time, you’ll likely find her hanging out with her two Shihtzu pups, Mochi and Hachi, getting lost in a book, or researching on the next adventure she’d like to embark on.
Also. Anita may or may not find it extremely weird writing about herself in third person in this Bio. She is going to stop writing now.
QUALS + COMMUNITIES
Bachelor of Laws (LLB.)
Bachelors of Arts Majoring in
Social and Cognitive Psychology (Honours) (BA.)
Graduate Diploma of Legal Practice
Admitted Lawyer in the Supreme Court of Queensland
Mentor, Speaker and Start Up Pitch Judge at University of Queensland Ventures